If it affects some of us, it affects all of us.

Many of us don’t make it to the bathroom on time, every time, but that shouldn’t hold anyone back. All of us at Because are on this journey with you.

We’re building a new kind of company that treats people with respect and dedication. By creating a better product and making it easy to buy the right supplies, Because is here to help you spend less time worrying about leaks and more time living life.

The Because Difference

Keep leaks in so you can get out.

We know that fear of leaks keeps our customers from living their lives. So we built with new materials, working from the ground up with engineering experts from Stanford to design a better-fitting and more absorbent line of products.

Buy adult underwear like an adult.

When you take our fit quiz, you’re teaching us about your unique needs so we can ship exactly what you need, right to your door. Our packaging is discreet, minimal, and modern, so you don’t have to worry about keeping them at home or in your bag on the go.

Because is your friend, a phone call away.

Our customer service team is 100% dedicated to answering your questions- so whether it’s your first time buying, or you are just tired of the old products on the market, we can help.

Community is the family you choose.

We began this mission to improve the way our own families received the things they needed most. After dozens and dozens of trips to the supermarket and drugstores on behalf of our loved ones, we knew there was room to improve the way people found and bought their incontinence products.

It started with family- honest conversations, open minds, and a desire to make things better not just for ourselves, but for everyone we knew who had the same issues. As we spoke to more people, it became crystal clear that the impact we could have in giving people the confidence to leave their home was bigger than we ever imagined.

Every day we are humbled by the openness our members show us to turn subtle changes into lasting impact. From video reviews to sample testing, from website tweaks to product suggestions, our members have made it possible for us to serve hundreds of thousands of people. And every day we are devoted to doing more and doing better.

Whether it’s Nana, Nonna, or Nani, we thank you, we love you, and we can’t wait to serve you. Because our members are our family.

What We Believe


Every person deserves great protection.


Aging is natural and okay.


One-size-fits-all is never enough.


We're only as good as the next package we ship.


Design and details matter.


Everything should be made with love.

Contact us

Have questions? Want to learn more or sign up by phone?

Have questions? Want to learn more or sign up by phone? Give us a call at (855) 231-4448 between 6.00am to 6.00pm PST Monday to Friday, 9.00am to 5.00pm PST on Saturday or email help@becausemarket.com.