The Because Way

Together we find the right products for you. Simple.

Get your trial

The Because fit quiz was developed and honed by helping tens of thousands of members find the products that work for them.

The options in your trial pack are precision-selected based on the specifics of your needs.

The trial is free - we just ask that you cover a small shipping fee. (Any future orders will always have free shipping.)

Decide what works

Once your samples arrive, try them out in the comfort of your home. There were a few options in your trial kit - which ones did you like? Consult our trained product specialists and we’ll make sure you get set up.

Customize your membership

Because is always flexible, customizable, and convenient.

Once you find that perfect item, full orders will begin with free shipping!

You’re in control of the schedule. We make sure you get exactly what you need, when you need it — with free shipping every time.

Great quality and price

Products crafted with quality materials, manufactured with feedback from tens of thousands of older adults.

Make your life easier

Our discreetly packaged products are delivered straight to your doorstep. Tailored to your needs.

Here to help

Our trained product specialists are here to help you find the best products for the weeks, months, and years ahead.

Want to learn more? Watch our short video

find what you need

Developed for you.

75% of the health & wellness products do not work well for older adults.

Our product specialists are here for you.

We’re here to help. Email us and our customer care team will reply.

We’re here to help.

Email us and our customer care team will reply.