Try your first pack for $9.99FSA/HSA eligible — use pre-tax dollarsTrusted by over 1 million customersTry your first pack for $9.99FSA/HSA eligible — use pre-tax dollarsTrusted by over 1 million customersTry your first pack for $9.99FSA/HSA eligible — use pre-tax dollarsTrusted by over 1 million customers
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★★★★★ Over 25,000 5-star reviews

All-day confidence.
All-night sleep.

Premium underwear that lets you keep doing what you love — discreetly delivered. Your trial includes a 20-pack, 2 travel packs and 2 packs of wipes.

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  • $48 value
  • Free shipping
  • Urologist recommended
Alexi, Because co-founder, with his mom holding a package of Because Overnight underwear
“Because was born when our parents’ options weren’t good enough.” Read Alexi’s story
  • Up to 6 cups of protection
  • Urologist recommended
  • Made in the USA
  • 1M+ happy customers

What’s in your $9.99 trial

A $48 starter set — two of the three items free — yours for just $9.99, delivered discreetly to your door.

$18 value Premium underwear pack Full 20-pack

Premium underwear

Incredibly soft, breathable, cloth-like underwear — up to 6 cups of discreet, overnight protection.

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$18 value Travel packs of underwear 2 free packs

Travel-size underwear

Slim packs that slip into a purse or carry-on — protection that goes wherever you do.

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$12 value Cleansing wipes 2 free packs

Cleansing wipes

Soft, clinician-approved wipes for a quick, gentle refresh — extra-large and kind to delicate skin.

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$48 of product — including $30 in free extras — yours today for just $9.99.

Designed for the life you’re living

All-night protection

Up to 6 cups and 12 hours of coverage — so a leak never wakes you.

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Gentle on skin, easy to wear

Soft, underwear-like fit — free of parabens, fragrance & chlorine. Never bulky.

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Discreet to your door

Plain packaging, no store aisle — auto-shipped on your schedule so you never run out.

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Flexible and risk-free

Start for $9.99, then pause, skip, or cancel anytime — no lock-in. Subscribers always pay 10% below the regular price.

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You’re in good company

Backed by 25,000+ verified five-star reviews — and a BBB A+ rating.

Join 1M+ happy customers

A+ RatingAccredited Business

Quietly better than what you’ve tried

Here’s how Because stacks up against typical store brands.

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Independently reviewed: 80% more absorbent than Depend® Fresh Protectionsee the third-party review.

Because Others Overnight absorbency Up to 6 cups · 12 hrs ≈ 4 cups Maximum (daytime) absorbency Up to 4 cups Varies Skin-friendly materials Free of harsh chemicals Varies Made in the USA Yes Varies How you get it Delivered to your door In-store only Ongoing price 10% off every order Full retail Try before you commit $9.99 trial ($48 value) Full price

Capacity per Because lab testing vs. leading retail overnight products; 80% more absorbent than Depend Fresh Protection (see the independent review linked above). “Others” reflects typical retail incontinence brands.

Trusted nationwide

Discreetly shipped to all 50 states — and available at major retailers and on Amazon.

CVS Walmart Walgreens Target Amazon

Questions? We’re here to help.

Two women with the full Because product range — booster pads, overnight underwear, premium pads, skin cream, cleansing spray and supplements
What happens after my 14-day trial — and how much is it?
Your trial is $9.99. After 14 days your subscription begins at the subscriber price plus shipping — between $32.45 and $56.75 a month, depending on the size and product you choose. That’s 10% below the regular price, and it stays that way for as long as you’re subscribed. We always email you before the first charge, and you can change your schedule, pause, or cancel anytime. No surprises.
Can I cancel anytime?
You’re in control. Manage, pause, skip, or cancel in your online account or with one email to help@becausemarket.com — anytime, no fees.
How does shipping work — and is it discreet?
Your $9.99 trial ships free. After that, subscription orders over $75 ship free; under $75 is a flat $7.99. Every order arrives in plain, unbranded packaging — nothing on the box says what’s inside — tracked to your door.
How do I choose my size?
Measure around your hip and match it to the waist range below. If the fit isn’t right, our fit guarantee means we’ll make it right.
SizeWaistPant
S / M28–40″0–10
L38–50″12–18
XL48–64″20–28
XXL64–80″30+
When will my order arrive?
Standard delivery is generally 5–7 days via FedEx, with tracking emailed once it ships.
Can I use my FSA or HSA?
Yes — our protective underwear is an FSA/HSA-eligible expense, and most plans don’t require a prescription. At checkout, just choose to pay by card and enter your FSA or HSA card like any Visa, Mastercard, or Amex. If it isn’t accepted, you can pay with any card and submit the receipt to your plan for reimbursement.
Still have a question?
We’re glad to help — real people, always. Call us at (855) 231-4448 or email help@becausemarket.com anytime.

We did it for our Nonnas

Alexi, Because co-founder, with his mom

“I started Because out of love for my grandmother — my Nonna. I made trip after trip to the stores looking for something that would truly make a difference for her, and came home disappointed every time. So we made products that work better, so she could enjoy every moment with us.”

Alexi CEO & Co-Founder

Start your trial

Your $48 kit is just $9.99 today, shipped free and discreetly. After your 14-day trial it’s from $32.45 a month with shipping, depending on the size and product you choose — that’s your subscriber price, always 10% below regular. Cancel anytime, and we’ll email before your first charge.

Because Overnight protective underwear pack
SizeWaistPant
S / M28–40″0–10
L38–50″12–18
XL48–64″20–28
XXL64–80″30+

Measure around the hip. Should fit snugly without rubbing.

1 Who is it for?
2 Choose your protection level
3 Choose size

Choose your size above to start your trial.

Find your perfect fit

SizeWaist sizePant size
S / M28–40″0–10
L38–50″12–18
XL48–64″20–28
XXL64–80″30+

Measure around the hip. Underwear should fit snugly without rubbing to avoid leaks.

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