★★★★★ Over 25k five-star reviews

All-day confidence.
All-night sleep.

Premium underwear that lets you keep doing what you love — discreetly delivered. Your trial includes a 20-pack, 2 travel packs and 2 packs of wipes.

Start my trial for $9.99
  • $49 value
  • Cancel anytime
  • Free shipping
Alexi, Because co-founder, with his mom holding a package of Because Overnight underwear
“Because was born when our parents’ options weren’t good enough.”
  • Up to 6 cups of protection
  • Urologist recommended
  • Made in the USA
  • 1M+ happy customers

What’s in your $9.99 trial

A $49 starter set, yours for just $9.99 — premium protection delivered discreetly to your door.

Premium underwear pack Full 20-pack

Premium underwear

Incredibly soft, breathable, cloth-like underwear — up to 6 cups of discreet, overnight protection.

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Travel packs of underwear 2 free packs

Travel-size underwear

Slim packs that slip into a purse or carry-on — protection that goes wherever you do.

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Cleansing wipes 2 free packs

Cleansing wipes

Soft, clinician-approved wipes for a quick, gentle refresh — extra-large and kind to delicate skin.

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Designed for the life you’re living

All-night protection

Up to 6 cups and 12 hours of coverage — so a leak never wakes you.

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Gentle on skin, easy to wear

Soft, underwear-like fit — free of parabens, fragrance & chlorine. Never bulky.

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Discreet to your door

Plain packaging, no store aisle — auto-shipped on your schedule so you never run out.

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Flexible and risk-free

Start for $9.99, then pause, skip, or cancel anytime — no lock-in.

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You’re in good company

Backed by 25,000+ verified five-star reviews — and a BBB A+ rating.

Join 1M+ happy customers

Quietly better than what you’ve tried

Here’s how Because stacks up against typical store brands.

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Because Others Overnight absorbency Up to 6 cups · 12 hrs ≈ 4 cups Maximum (daytime) absorbency Up to 4 cups Varies Skin-friendly materials Free of harsh chemicals Varies Made in the USA Yes Varies How you get it Delivered to your door In-store only Try before you commit $9.99 trial ($49 value) Full price

Capacity per Because lab testing vs. leading retail overnight products; 80% more absorbent than Depend Fresh Protection. “Others” reflects typical retail incontinence brands.

Trusted nationwide

Discreetly shipped to all 50 states — and available at major retailers and on Amazon.

CVS Walmart Walgreens Target Amazon

Questions? We’re here to help.

Two women with the full Because product range — booster pads, overnight underwear, premium pads, skin cream, cleansing spray and supplements
What happens after my 14-day trial — and how much is it?
Your trial is $9.99. After 14 days, your subscription begins at $48.67/month for two packs of 20 — and we always email you before the first charge. Change your schedule, pause, or cancel anytime. No surprises.
Can I cancel anytime?
You’re in control. Manage, pause, skip, or cancel in your online account or with one email to help@becausemarket.com — anytime, no fees.
How does shipping work — and is it discreet?
Your $9.99 trial ships free. After that, subscription orders over $75 ship free; under $75 is a flat $7.99. Every order arrives in plain, unbranded packaging — nothing on the box says what’s inside — tracked to your door.
How do I choose my size?
Measure around your hip and match it to the waist range below. If the fit isn’t right, our fit guarantee means we’ll make it right.
SizeWaistPant
S / M28–40″0–10
L38–50″12–18
XL48–64″20–28
XXL64–80″30+
When will my order arrive?
Standard delivery is generally 5–7 days via FedEx, with tracking emailed once it ships.
Can I use my FSA or HSA?
Yes — our protective underwear is an FSA/HSA-eligible expense, and most plans don’t require a prescription. At checkout, just choose to pay by card and enter your FSA or HSA card like any Visa, Mastercard, or Amex. If it isn’t accepted, you can pay with any card and submit the receipt to your plan for reimbursement.
Still have a question?
We’re glad to help — real people, always. Call us at (855) 231-4448 or email help@becausemarket.com anytime.

We did it for our Nonnas

Luca, Because co-founder, with his dad

“When my Nonna and Babbo tried the other brands, they hated them — not one good night’s sleep, always up and down or worrying about the sheets. Alexi and I decided there had to be a better way for them.”

Start your trial

Your $49 kit is just $9.99 today, shipped free and discreetly. After your 14-day trial it’s $48.67 a month — cancel anytime, and we’ll email before your first charge.

Because Overnight protective underwear pack
SizeWaistPant
S / M28–40″0–10
L38–50″12–18
XL48–64″20–28
XXL64–80″30+

Measure around the hip. Should fit snugly without rubbing.

1 Who is it for?
2 Choose your protection level
3 Choose size

Find your perfect fit

SizeWaist sizePant size
S / M28–40″0–10
L38–50″12–18
XL48–64″20–28
XXL64–80″30+

Measure around the hip. Underwear should fit snugly without rubbing to avoid leaks.

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