Skip to content
Try your first pack for $9.99FSA/HSA eligible — use pre-tax dollarsTrusted by over 1 million customersTry your first pack for $9.99FSA/HSA eligible — use pre-tax dollarsTrusted by over 1 million customersTry your first pack for $9.99FSA/HSA eligible — use pre-tax dollarsTrusted by over 1 million customers
Cart, empty

Help center

How can we help?

Answers about living with incontinence, orders, subscriptions, shipping, and FSA/HSA benefits — plus real people to talk to when you need them.

Chat with us

Get an answer right now

Ask us anything — sizing, absorbency, an order, your subscription. No waiting on hold.

Email us

help@becausemarket.com

We reply within one business day.

Call us

855-231-6622

Monday–Friday, 9AM–6PM EST.

FSA & HSA eligible

Use your pre-tax dollars

Because products — incontinence underwear, bladder-control pads, rollators, and more — are FSA- and HSA-eligible. Just pay with your benefits card at checkout.

  1. 1Add your eligible products to the cart.
  2. 2At checkout, choose ‘Credit Card’ as your payment method.
  3. 3Enter your FSA or HSA card details, just like any other card.
  4. 4Your benefits are applied automatically — no extra paperwork.

Frequently asked questions

Living with it

Will anyone be able to smell it?

This is the question we hear most, and it’s a fair one. Our underwear gives up to 12-hour odor control — it’s built to lock odor away rather than let it out. Change when you’d normally change, and if you want extra reassurance when you’re out, keep a pack of cleansing wipes and a disposal bag in your purse.

Can I fly with these?

Yes. Pack a few in your carry-on rather than only in your checked bag, so you have them with you the whole way. Travel packs are made for this — they slip into a purse. Add a couple of disposal bags and a pack of cleansing wipes, and an airport bathroom stops being a problem.

Can I swim in them?

Not in these, no. Our underwear and pads are built to absorb liquid, so they soak up pool water too. For swimming, look for a reusable swim brief made for the water. Change into a fresh pair as soon as you’re out and dry — a travel pack in your swim bag makes that a half-minute job.

How do I change when I’m out of the house?

The same way you change anything else. Our underwear has tear-away seams, so you can step out of a pair without taking off your shoes or pants. Roll it up, put it in a disposal bag, and go. Keep a spare travel pack in your purse and you’re never caught out.

What do I do with a used pair at someone else’s house?

Bag it and throw it away, or bag it and bring it home — your call. Our disposal bags are completely opaque and odor-proof, so either way clean-up stays private. Slip one or two into your bag before you leave the house.

How do I know which absorbency I need?

Go by how much you leak, and when. Pads and guards hold about 3 cups and go inside your own underwear. Maximum underwear holds up to 4 cups, which suits all-day wear. Overnight holds up to 6 cups, for nights and heavier leaks. Not sure? Start with Overnight for nights and Maximum for days — you can switch any time from your account. See the range for women or for men.

I’m plus size. Will these fit?

Yes. Sizes go up to XX-Large, which fits up to an 80-inch waist or hip — not every product carries every size, so check the chart on its page. Measure around the widest part of your waist and hips, and if you’re between two sizes, take the larger one. Fit matters more than people expect: about half of all leaks come down to the wrong size.

Will anyone see them under my clothes?

They’re worn just like everyday underwear — pull them on and get dressed. The material is soft and cloth-like rather than stiff, so it sits under pants or a skirt. Orders arrive in plain, unmarked packaging too, with nothing on the outside that says what’s inside.

Do they get hot?

The material is soft and breathable, which is the whole point when you’re wearing protection all day. Our Sensitive line goes further: a 100% plant-based topsheet spun from sugarcane fibers, free from fragrances, parabens, chlorine, PFAS and latex. If your skin is easily irritated, a barrier cream and our cleansing wipes are worth adding.

What are booster pads?

Add-on inserts that boost your underwear’s absorbency. You lay one inside the underwear you already wear — Overnight boosters add 4 cups, Maximum boosters add 2 — so you get more protection without changing anything else. See the booster pads.

Getting started

How can I order?

There are three ways you can start with us! Choose the starter pack if you’d like to try the product first before any full shipments- your subscription will begin two weeks after you sign up. Buy once if you’d like to place orders as needed, or start with a subscription right away with a plan customized just for you. You can always make changes and switch from subscribing to placing orders as needed. Visit becausemarket.com to order anytime. Because we should fit into your life, not the other way around.

How do I order as needed or make one-time purchases?

To Buy Once, you can visit becausemarket.com, select the product you’d like to order under the category of your choice (you'll see "Bladder Protection", "Skin Care", etc.) and when you’re ready you can click “Buy Once”. If you want to try the products before ordering a larger amount (and do not want the starter pack), we recommend you order the smallest quantity.

How do I reorder if I have made a one-time purchase in the past?

You can always reorder from your online account, or we would be happy to help at 855-231-6622 or help@becausemarket.com.

How do I subscribe immediately?

To Subscribe, you can visit becausemarket.com, select the product you’d like to order under “Shop”, and when you’re ready you can click “Subscribe and Save”. We offer special discount pricing for individuals ordering on subscription- the plans are very flexible and you can always make changes through your online account. Orders are shipped automatically and delivered discreetly to your door.

How does the starter pack work?

Choose the starter pack that works for you! Starter packs include: 2 pairs of disposable underwear + a pack of travel wipes, 20 pads + a pack of travel wipes, or 20 guards. During the sign up process you’ll notice that we ask how many you use per day- that number will help us determine how many to send in your future orders! Towards the end of the sign up process we notify you of the pricing for future orders and also provide details on your trial period, which is 2 weeks. The trial period starts the day you sign up. If the first product doesn't suit your needs, no worries. You can always request to try a different product in a new starter pack. Because one size and one product doesn't fit every situation.

Can I get the starter pack without a subscription?

No, we send out the starter pack so you can try them out prior to any full orders being sent. We just ask that you let us know how they work for you during the trial period. You can always try other products in a new starter pack, make changes to your future orders, or cancel anytime during the trial period! If you prefer you can order as needed at becausemarket.com.

I am buying for myself and another person- can we use the same account and sign up info?

We recommend that you place two separate orders with different names and two different email addresses when you sign up. Because people's needs and routines are personal and unique.

Managing your account

How do I get access to my online account?

To get in, open your online account and enter your email address — we’ll send you an email with the link. You can also ask us for the link at help@becausemarket.com.

How do I add/remove items from my order?

You can add or remove products yourself, any time. To get in, open your online account and enter your email address — we’ll send you an email with the link.

  1. 1Open the “Access Your Account” email from us in your inbox.
  2. 2Click the “Access Account” button in that email.
  3. 3Click “Edit” on your subscription to change the quantity, size or color — or to swap the product.

To add a new product to an existing subscription:

  1. 1Click one of the categories at the top (bladder protection, personal care, supplements, and so on).
  2. 2Find the product you want to add.
  3. 3Choose whether it joins your subscription, comes as a trial, or is a one-time purchase.
  4. 4Add it to your cart.
  5. 5Check out as normal.

We want to make your refills easy and hassle free. You can also email us at help@becausemarket.com and we would be happy to help.

How do I switch products?

You can switch products, sizes and order dates yourself. To get in, open your online account and enter your email address — we’ll send you an email with the link.

  1. 1Open the “Access Your Account” email from us in your inbox.
  2. 2Click the “Access Account” button in that email.
  3. 3Click “Edit” in the box under “Subscription details”.
  4. 4Choose your new size, quantity, color or product.
  5. 5Click “Update” or “Swap”.

We have plenty of products and sizes, and we want you to be happy with yours — email us at help@becausemarket.com and we would be happy to help. You’ll get an email and a text (if enabled) confirming any change.

How can I change the quantity/size?

You can change the size or the quantity yourself. To get in, open your online account and enter your email address — we’ll send you an email with the link.

  1. 1Open the “Access Your Account” email from us in your inbox.
  2. 2Click the “Access Account” button in that email.
  3. 3Click “Edit” in the box under “Subscription details”.
  4. 4Choose your new size and/or quantity.
  5. 5Click “Update”.

Changes are free of charge. You can also email us at help@becausemarket.com and we would be happy to help.

How can I skip an order?

You can skip an order yourself, and it takes about a minute. To get in, open your online account and enter your email address — we’ll send you an email with the link.

  1. 1Open the “Access Your Account” email from us in your inbox.
  2. 2Click the “Access Account” button in that email.
  3. 3Click “Skip order” at the top of the screen.
  4. 4When the popup loads, click “Confirm”.
How do I change my shipping address?

You can change your address yourself. To get in, open your online account and enter your email address — we’ll send you an email with the link.

  1. 1Open the “Access Your Account” email from us in your inbox.
  2. 2Click the “Access Account” button in that email.
  3. 3Scroll down to the box titled “Shipping Address”.
  4. 4Click “Edit”.
  5. 5Type in your new address and click “Confirm”.

You can also email us at help@becausemarket.com and we would be happy to help.

How do I update my payment information?

You can update your card yourself. To get in, open your online account and enter your email address — we’ll send you an email with the link.

  1. 1Open the “Access Your Account” email from us in your inbox.
  2. 2Click the “Access Account” button in that email.
  3. 3Scroll down to the box titled “Payment details”.
  4. 4Click “Update”.
  5. 5Open the email titled “Update your payment method for Because Market” and click “Confirm payment information”.
Where are my subscription settings?

All of your settings live in one place: shipment dates, address, payment details, the products in your subscription and more. To get in, open your online account and enter your email address — we’ll send you an email that takes you straight there. You can also email us at help@becausemarket.com and we would be happy to help.

What if I run out of something before my next order?

Pull your next shipment forward and it goes out now. To get in, open your online account and enter your email address — we’ll send you an email with the link.

  1. 1Open the “Access Your Account” email from us in your inbox.
  2. 2Click the “Access Account” button in that email.
  3. 3Click “Order Now” at the top of the screen.
  4. 4When the popup loads, click “Confirm”.

You can also go to the product on the site, add it to your cart and check out as normal — or email us at help@becausemarket.com and we would be happy to help.

Where can I find my order history?

Your past orders are in your account. To get in, open your online account and enter your email address — we’ll send you an email with the link.

  1. 1Open the “Access Your Account” email from us in your inbox.
  2. 2Click the “Access Account” button in that email.
  3. 3Look below the recommended products section (the part highlighted in black) and click “View past orders”.
How do I cancel my account?

We would be happy to help with cancellation requests over the phone or by text. Call us at 855-231-6622, or text us at 855-910-0545.

You can also cancel yourself. Open your online account, enter your email address and click “Access Portal” — we’ll send you an email with the link.

  1. 1Open the “Access Your Account” email from us in your inbox.
  2. 2Click the “Access Account” button in that email.
  3. 3Scroll to the bottom and click “Cancel subscription”.

Shipping & payments

How can I pay?

We accept all major debit/credit cards as well as PayPal- for Auto-Ship orders.

When will I be billed?

You’ll be billed the day we process your order. You can view or change your bill date in your online account.

Is there a shipping fee?

We charge $2.99 for shipping the initial starter pack order. Shipping is always free on orders over $75, whether it is a one-time purchase or subscription. Any order under $75 will be subject to a shipping fee of $7.99. Orders under $25 from Alaska or Hawaii will be subject to a $14.99 shipping fee. Orders over $25 from Alaska or Hawaii will be subject to a $12 shipping fee.

How long does shipping take?

Standard delivery is 3-7 days. Free shipping is available for orders over $75. You will receive a shipping confirmation email with tracking information once your order ships.

Do I have to be home to receive my order?

No, you do not. Shipments do not require a signature! Because we're here to make your to-do list a lot simpler.

Will my shipments be forwarded if I move?

The USPS does provide a mail forwarding service, but we can only guarantee delivery to the shipping address we have on file. If you are moving, please notify us and provide us with your new address 3 days prior to your order date.

How can I track my order?

We send a tracking link and shipment updates by email and text, so you always know when to expect your order. Tracking also lives in your online account.

Can I get my order shipped now?

Yes. You can move your next order up yourself. To get in, open your online account — we’ll send you an email with the link.

  1. 1Open the “Access Your Account” email from us in your inbox.
  2. 2Click the “Access Account” button in that email.
  3. 3Click “Order Now” at the top of the page.

Or email us at help@becausemarket.com and we would be happy to ship your order right away.

I think my last order was shipped to my old address. Help!

No problem. Email us at help@becausemarket.com and our Customer Care team will get your order to the right address.

Can orders be canceled once they are processed?

Once you have been charged for an order, we are unable to cancel it. If you have any questions or concerns, call us at 855-231-6622 or email help@becausemarket.com.

Returns & refunds

How do I return a product?

Please reach out to help@becausemarket.com for a return authorization. Returns are accepted within 30 days of order processing. Returned items must be in new and unopened condition. You will be responsible for the cost of shipping items back to us. Refunds will be issued to the original form of payment only (minus the shipping fee), after receipt and inspection of the returned product. Returns sent without prior authorization, including refused packages, will not be accepted. Return labels are not provided.

How do I get a refund?

Please call us at 855-231-6622, or write to us at help@becausemarket.com, and we will be happy to help with your request.

FSA & HSA

What are HSA's & FSA's?

An HSA (Health Savings Account) is a tax-advantaged savings account that allows individuals with high-deductible health plans (HDHPs) to save money for qualified medical expenses. Funds in an HSA roll over from year to year. An FSA (Flexible Spending Account) is a tax-advantaged account that allows individuals to set aside pre-tax dollars for qualified medical expenses. Unlike an HSA, FSA funds are typically “use it or lose it,” meaning they must be spent within the plan year or a grace period. Both accounts can be invested or used for eligible healthcare costs, including incontinence products.

What products at Because can I purchase with my HSA/FSA?

Our bladder protection — incontinence underwear, bladder-control pads, guards, boosters and underpads — is FSA- and HSA-eligible, along with rollators and more. Pay with your benefits card at checkout, just like any other card; the four steps are further up this page.

Do I need a prescription to buy incontinence products with my HSA or FSA?

No, in most cases, you do not need a prescription. These products are typically considered eligible medical expenses. However, checking your plan’s specific requirements is always a good idea.

Are all Because products eligible for HSA/FSA reimbursement?

Common incontinence supplies, such as bladder leak pads, incontinence guards, adult diapers, protective underwear, and absorbent underpads, are eligible. Luxury or non-medical products may not qualify.

Can I get reimbursed if I paid out-of-pocket for incontinence products?

Yes, you can submit receipts to your HSA/FSA provider for reimbursement. Be sure to keep detailed receipts showing the product name and purchase date.

Is there a limit to how much I can spend on incontinence products using my HSA or FSA?

There’s no specific spending cap for these products, but your total spending is limited to your HSA or FSA account balance.

Can I use HSA/FSA funds to buy incontinence products for someone else, like a family member?

Yes, however, you can only use your HSA/FSA funds for eligible expenses on dependents listed on your health plan.

What documentation should I keep for HSA/FSA purchases?

Keep your receipts, including the product description, purchase date, and amount paid, if your plan provider requires verification.

Can I return incontinence products purchased with HSA/FSA funds?

If the return is accepted, the funds are typically refunded to your HSA/FSA account. However, timing may play a role, as some plans have specific deadlines or rules for processing refunds. It’s best to check with your HSA/FSA administrator to ensure compliance with your plan’s policies.

What happens if I accidentally buy an ineligible product with my HSA/FSA card?

You may need to reimburse your account for the ineligible expense. Check with your HSA/FSA administrator for guidance.

Still not sure? Ask us — we answer straight away.

$48 value Free shipping Cancel anytime $48 value Free shipping Cancel anytime $48 value Free shipping Cancel anytime

Try Because for $9.99

Your $48 starter kit — a full 20-pack of underwear, 2 travel packs, and 2 packs of wipes — shipped free and discreetly.

Start my trial for $9.99