Because it’s time for something better

Our underwear and pads keep you dry.

Get Your Free Trial

We started Because with a simple idea

We wanted a better way to serve and support our families.

From bladder protection to skin creams, we never compromise on quality.

By selling directly to you, we can offer high quality products without the upcharge.

Your business stays your own with discreet and convenient subscriptions on your terms.

Ultra-soft, absorbent, and slim underwear, pads, guards, and boosters.

Shop Women Shop Men

Stay clean and fresh wherever you go.

SHOP SKIN CARE

Enhance your natural defenses and make complete nutrition easier than ever.

SHOP WELLNESS

Developed to relieve your pain, relax your mind, and improve your sleep.

SHOP HEMP

I can finally sleep through the night! These underwear are a lifesaver.

Robert, 84, Ohio

No leakage! That is hard to find in drugstore brands AND they come straight to my door!

Betty, 85, Minnesota

I’ve tried every brand and they all leaked. The Because underwear keeps me protected all day long!

Jennifer, 73, South Carolina

Not sure what products are right for you?