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✦Try our Pads for $6.99✦Try our Underwear for $9.99✦FSA/HSA eligible — use pre-tax dollars✦Trusted by over 1 million customers✦✦Try our Pads for $6.99✦Try our Underwear for $9.99✦FSA/HSA eligible — use pre-tax dollars✦Trusted by over 1 million customers✦✦Try our Pads for $6.99✦Try our Underwear for $9.99✦FSA/HSA eligible — use pre-tax dollars✦Trusted by over 1 million customers✦
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Everything we make. Delivered in a plain, unmarked box.

4.6 · 25,000+ reviews

Which one is right for you?

How much protection do you need?

Underwear

Boosters

Pads

Guards

  • Discreet delivery Shipped in a plain, unmarked box.
  • On your schedule Delivered as often as you need.
  • FSA/HSA eligible Pay with your FSA/HSA card.
Alexi, Because co-founder, with his mom

Made for our own family first.

“I made trip after trip to the stores looking for something that would truly make a difference for her, and came home disappointed every time. So we made products that work better.”

Alexi, co-founder, with his mom.

Try it for $9.99

4.6 out of 5, across 25,000+ verified reviews

  • “The best company with the best overnight underwear ever! I finally sleep through the night without worrying.”
    MaryPremium Overnight Plus Underwear
  • “I bought these for my mom — she has dementia… These absorb far more and move it away from the skin. She is more comfortable, clean and happier.”
    Heather K.Sensitive Overnight Underwear
  • “These fit very well. The feel is like wearing cotton, but thicker. They hold a lot. I can wear these overnight and will have no leaks.”
    Debra M.Sensitive Overnight Underwear
  • “It’s comfortable and quite absorbent. I have no worries about leakage or embarrassment while wearing your product. I’d recommend it to anyone!”
    JanicePremium Maximum Plus Underwear
  • “With my bladder control issues, my confidence went up using these pads. I knew I could go out with friends and not have to worry about having an accident.”
    HildaPremium Pads (Maximum)
  • “My mom says Because works better than Depends — holds more, fits better, everything. And she is very hard to please, so thank you!”
    HelenPremium Overnight Plus Underwear
  • “I use these when I’m going to be out and about all day or when I travel, because I know I’ll be safe from accidents.”
    GlendaPremium Overnight Plus Underwear
  • “I love the Overnight Boosters — I use them day and night. Their extra absorbency gives me peace of mind.”
    EleanorBooster Pads Overnight
  • “This is the first product I’ve used that lives up to its claims. I love the colors, they fit very well, and they give me confidence that there won’t be any leaks when I cough or sneeze.”
    Jackie N.Premium Maximum Plus Underwear
  • “They are so good and so well absorbed. I love them so much — no more fear of messing up my clothes!”
    SusanPremium Overnight Plus Underwear
  • “Before Boosters I could not make it to the bathroom without leaking… That problem has disappeared. A game changer.”
    Lynn C.Booster Pads Maximum
  • “What a relief — I am so glad to have found you. Very satisfied with the product and the responsive customer service.”
    NancyPremium Pads (Moderate)

Why families trust us

Chosen by clinicians. Rated A+ by the BBB.

Clinicians’ Choice
Also on the shelves at

Urologist recommended

Dr. Temitope O. Rude, MD

Dr. Temitope O. Rude, MD

Clinical Assistant Professor at Stanford Urology

Harvard-trained in neurobiology and a Stanford MD, Dr. Rude specializes in urology and female pelvic medicine. Her work focuses on improving patient outcomes and managing bladder health.

Meet the experts behind Because ›

We accept FSA and HSA cards

Pay with your FSA or HSA card at checkout, just like any other card. No forms, no extra steps.

  • Most Because bladder protection is FSA and HSA eligible.
  • Not sure about a product? Its page shows whether it’s eligible.

For the bed and bathroom