Free shipping on orders over $75

Incontinence Underwear

Say goodbye to bladder leaks with our super absorbent underwear that keeps you dry day and night.
View as

Trusted by Over 400,000 Happy Customers

  • Leading Quality

    From bladder protection to skin creams, we never compromise on quality.

  • Convenient & Discreet

    Your business stays your own with discreet and convenient subscriptions on your terms.

  • Affordably Priced

    By selling directly to you, we can offer high quality products without the upcharge. 

A person pulls on incontinence underwear to demonstrate the stretch.

Absorbent Incontinence Underwear You'll Love

Staying leak-free with highly absorbent incontinence underwear that fits is key to managing bladder leakage. Our adult briefs for men and women are built with a super-absorbent core, reinforced leak guards, odor protection, and a comfortable, discreet fit. Our incontinence product range includes maximum absorbency and overnight absorbency underwear.

Our super-soft underwear is latex-free and dermatologist tested so you can stay comfortable and irritation-free.

Real Reviews from Real People

I can't sing enough praises for these Adult Incontinence Tabbed Briefs, as they have been an absolute lifesaver for my elderly grandmother. These discreet, adjustable, and unisex briefs have proven to be invaluable in providing her the comfort, security, and dignity she deserves.

A man in a hat smiles.

Scott, 60

Perfectly satisfied. No problems whatsoever. Best Pull-Ups I Have ever tried. Extra thickness helps. Very comfortable to sleep in. Does the job!

A testimonial photo.

Dorothea, 82

Customer service has always gone above and beyond my needs. The product is the best on the market. No more leaks or embarrassment.

A woman in an orange sweatshirt.

Susan, 88

This product is fabulous. The softest I have worn since cloth. Very absorbent and gentle on sensitive skin. Am ordering more as it’s fantastic!

A woman in a striped blazer.

Diane, 75

Because Market Sensitive Overnight Underwear

My mother has been using these due to increased incontinence over the last month after some nighttime incontinence for the past year. We’ve tried Always, Poise, Depends day AND night, and the Cardinal Health Hospice brand. All of them have had leakage. Because Brand has never leaked.

A woman on a hike.

Jean, 59

Because Market Premium Maximum Plus Underwear

1 of 5

Frequently Asked Questions

How does incontinence underwear work?

Incontinence underwear is designed to provide protection and absorbency for those who experience urinary or fecal incontinence. Incontinence underwear is worn similarly to regular underwear, but it comes with added layers of absorbent material. These materials quickly absorb large amounts of liquid to keep you dry and prevent leaks.

How long can you wear incontinence underwear?

How long you can wear incontinence underwear depends on the absorbency level of the underwear and your specific needs. Some incontinence underwear is designed for light to moderate leaks, while others like Because Market's overnight absorbency underwear is designed for heavier leaks and can be worn longer. Generally, it's a good idea to change underwear as soon as it becomes soiled to prevent skin irritation.

How do I tell which side is the front and which side is the back?

You can tell which side of Because Market underwear is the back by looking for the size indicator. The side with the size indicator is the back.

How should I choose the right size of incontinence underwear?

Choosing the right size of incontinence underwear is crucial for optimal comfort and effectiveness. To find the appropriate size, you should measure your waist and hip circumference and review our size chart to determine the right size. Avoid choosing a size that is too tight, as it may lead to discomfort and create pressure points. On the other hand, selecting a size too large could result in inadequate protection and leakage. A well-fitting incontinence garment should be snug but not overly tight, with proper coverage and containment for your specific body shape and needs.

What types of incontinence does Because Market underwear address?

Whether you’re managing stress incontinence (e.g. from coughing, sneezing, or laughing), urge incontinence or overactive bladder (OAB), or overflow incontinence, our underwear is engineered to provide maximum protection and absorbency so you can stay leak-free day and night.

Can you wear incontinence underwear every day?

Yes, you can wear incontinence underwear daily if you experience bladder or bowel leaks. It is designed to be comfortable and discreet for everyday use.

Can you use period underwear for incontinence?

Period underwear and incontinence underwear share some similarities in terms of design, but they are very different when it comes to construction and absorbency levels. Period underwear typically absorbs 25 mL of liquid, or one-tenth of a cup. Because Market incontinence underwear range is designed to hold between 946 mL and 1400 mL of liquid, or 4-6 cups. Individuals with moderate to heavier leaks should choose incontinence underwear over menstrual underwear if their goal is to prevent leaks and maintain proper hygiene and comfort.

What’s the difference between incontinence pads and incontinence underwear?

Incontinence underwear and pads work by quickly absorbing large amounts of liquid away from the body and locking it into a super absorbent core. While incontinence pads are designed to be worn with regular underwear, incontinence underwear is meant to be worn alone under your clothes.

Starter pack

Try our $14 Starter Pack - for only $2.99

Experience dry days & nights. Includes 3 pairs of underwear or pack of 20 pads + a travel pack of cleansing wipes. Now only $2.99!