Shelley R.
Verified buyerNov 7, 2025
Maximum Plus
“Love them. Best underwear I’ve tried yet. With a pad can stay dry all day.”
Two ways to try Because for less.
Try our Pads for $6.99 Try our Underwear for $9.99
Absorbs 4 cups
Our best-selling, maximum absorbency incontinence underwear for women designed to look & feel like regular underwear. Made with cloth-like material with added spandex, it disappears under clothes so you can maintain privacy. Capable of absorbing up to 4 cups of liquid, this adult pull up is a perfect option for those who have heavier leaks, but still want a sleek, natural fit.
Shipping is free on every order over $75, and it always arrives in plain, unmarked packaging — nothing on the outside says what’s inside.
On a subscription, your order ships on the schedule you choose. You can pause, skip, or cancel anytime from your account, no phone call needed.
Changed your mind? Returns are easy within 30 days — just reach out and we’ll take care of you.
Made from skin-safe materials that are latex-free, fragrance-free, and dermatologist-tested — gentle for sensitive skin.
These are single-use and disposable. Please throw them in the trash — do not flush.
Store in a cool, dry place until you need them.
Pay with your health account. Because products qualify as an eligible medical expense.
Manufactured in the USA in a carbon-neutral facility, with post-consumer recycled packaging.
Shelley R.
Verified buyerNov 7, 2025
“Love them. Best underwear I’ve tried yet. With a pad can stay dry all day.”
Carolyn H.
Verified buyerNov 2, 2025
“These are great. . . they are leak proof the absorbency is fabulous. . . I can depend on them all the time. . . always dry moments. . . I would recommend them to everyone. . . definitely 5 stars. . . love them I will never switch”
Sandra S.
Verified buyerApr 18, 2026
“Comfortable and absorbent for overnight use. They come promptly after order is placed. I am very happy with this product.”
Linda V.
Verified buyerNov 5, 2025
“I am so happy that I requested samples to try out for nighttime trials!! We just bought a set of sheets for our bed. They are more comfortable than anything else we have used - silk and linen blend. And you might not be surprised that I don't want to launder them more often than I have to. I was having accidents several times a week. Because Maximum Plus Underwear - solved that problem for me!! Thank you.”
Tracy H.
Verified buyerMay 11, 2026
“The maximum overnight provides absolute protection without taking away from the comfortable wear.”
Reviews are temporarily unavailable. Please refresh the page to see them.
Why we started
Alexi started Because for his grandmother — his Nonna — after countless trips to local stores turned up nothing that actually worked. Luca started it for a father who had quietly stopped going out. They made what their own family needed, then made it for everyone else’s. It now arrives at over a million doors.
— Alexi & Luca, co‑founders
Skin-safe materials that are latex-free, fragrance-free, and dermatologist-tested.
DryFeel anti-leak channels lock leaks away in seconds, with side leak guards and up to 12-hour odor control.
Dermatologist approved and urologist recommended. Made in the USA in a carbon-neutral facility.
Your protection, on your schedule — most members set it and forget it. Subscribe now and get it conveniently delivered at your schedule.
Choose how often you want deliveries — monthly, every two months, or every 15 days.
Every order ships free in discreet, unmarked packaging, right on schedule.
Pause, skip a delivery, swap products, or cancel anytime from your account — no calls needed.
Pick a size and delivery frequency, and we ship automatically at 10% off every order with free shipping. You can pause, skip, swap, or cancel anytime from your account — no phone calls required.
The Sensitive line is designed for sensitive skin: a 100% plant-based topsheet spun from sugarcane gives a super-soft feel, and it’s free from fragrances, parabens, chlorine, PFAS, and latex. Both absorb up to 6 cups.
Measure your waist and hips and check our size chart. A good fit is snug but not tight — 50% of leaks are caused by incorrect fit, so it’s worth a minute to check.
Yes — all our bladder protection products are FSA/HSA eligible, so you can pay with pre-tax dollars.
Completely. Orders arrive in plain, unmarked packaging with nothing on the outside that indicates what’s inside.

Premium Maximum Plus Underwear for Women
Our recommendation
Pairs with it
Your Because Tote Bag has been added to your cart — free.