Willow by Because Underwear for Women (Moderate/Maximum)

FSA/HSA eligible

Our ultra-thin design offers maximum absorbency against leaks. Willow by Because looks and feels just like your own underwear.

Select Size
Select Color
Select Pack Size
Select Quantity
Rendering loop-subscriptions
$0.00 each
0.00
Purchase Options
Selling Plans
$16.67
$16.67
each
$16.67
$16.67
each
 Deliver every month
$16.67
$16.67
each
 Deliver every month
$16.67
$16.67
each
 Deliver every month
$16.67
$16.67
each
 Deliver every month
$16.67
$16.67
each
 Deliver every month
$16.67
$16.67
each
 Deliver every month

More Info

Our thoughtfully designed, premium Willow by Because underwear are powerfully absorbent, ultra sleek and disappear under your clothes.

Breathable, moisture-wicking, cotton-like outer layer keeps you comfortable. A super quick wicking pad ensures you stay dry. Ultimate odor blocking technology keeps you confident. Superior stretch design makes sure our underwear moves with your body with no rustling, bunching or pinching. Extended side leak guards stop leaks. Variety Pack includes beige, grey and black.

Choose this style if you tend to leak, dribble or slowly void your bladder. Also appropriate for light fecal incontinence. Absorbs more than 3 cups of liquid.

Available exclusively through Because Market and not available in stores.

How To Use

Use in place of regular underwear to absorb urine leaks. Slip on, slip off or tear sides for easy disposal.

Delivery and Shipping

Standard delivery is 5-7 days through FedEx. Shorter for metropolitan areas, longer for more rural areas. You will receive a shipping confirmation email with tracking information once your order ships.

For returns or exchanges please reach out to help@becausemarket.com. Returned items must be in new and unopened condition and you will be responsible for the cost of shipping the items back to us. Refunds will be issued to the original form of payment only, within 10 business days after receipt and inspection of the returned product. Returns sent without prior authorization may not be accepted.

Trusted by Over 400,000 Happy Customers

  • Leading Quality

    From bladder protection to skin creams, we never compromise on quality.

  • Convenient & Discreet

    Your business stays your own with discreet and convenient subscriptions on your terms.

  • Affordably Priced

    By selling directly to you, we can offer high quality products without the upcharge.

Real Reviews from Real People

Have been using products from Because for a few years now. Easy website, perfect fit and absorbency of pads and underwear. Delivery is always on time and any changes needed can be made easily. So much easier than going to the store….and a much better product

Woman smiling and laughing.

Meribah, 87

Great customer service! Excellent products. So glad to receive items via mail (versus shopping in local stores).

Woman smiling to the side.

Tricia, 68

Good products, outstanding internet service and great phone service, when needed.

Woman out hiking

Katie, 85

I find Because to be the best product on the market!

Woman leaning on husband and posing for picture.

Carla, 67

Always on time, easy to make changes, I've been a customer for long time very happy with everything!

Woman posing for picture.

Vicky, 78

1 of 5

Why Because?

A video describing the benefits of Because Market products.

Frequently Asked Questions

How do subscriptions work?

When you choose to turn your order to a subscription with Because, you’ll be able to guarantee that you’ll have the products you need, when you need them, without having to remember to order them.

Additionally, you’ll save money! With a subscription you’ll save 10% on every order, get free shipping on orders over $75, have access to 24/7 customer support, and be able to skip or cancel your order, anytime.

To choose our subscription option, simple choose “Subscribe and Save” when choosing your product. Orders are shipped automatically and delivered discreetly right to your door.

How do I update my plan?

All of your settings are available on your online account where you can make changes such as shipment dates, address, payment details, subscription products, and more.

To access your online account simply click here and input your email address- we’ll send you an email to directly access your account. You can also email us at help@becausemarket.com and we would be happy to help.

Can I change products?

You can use your online account to adjust your products, order dates, or make changes to your account. To access your online account simply click here and input your email address-we’ll send you an email with the link.

  1. Open the “Access Your Account” email from us in your inbox
  2. Click the “Access Account” button from your email
  3. Once your Because Account loads, you can “Edit” your current subscription by changing the quantity, size, color, etc. or swapping the products. 
  4. If you want to add new products to an existing subscription, simply:
  5. Click on one of the categories at the top (bladder protection, personal care, supplements, etc.)
  6. Find the product you want to add
  7. Choose whether you want to receive the new product as part of your subscription, trial the new product, or simply purchase it once
  8. Add it to your cart 
  9. Check out as normal

You can also email us at help@becausemarket.com and we would be happy to help you. We have an assortment of products and sizes available and want you to be happy! You’ll get an email and text (if enabled) confirming any changes.

When will my order arrive?

Standard delivery is generally 5-7 days through FedEx SmartPost. Shorter for metropolitan areas, longer for more rural areas. You will receive a shipping confirmation email with tracking information once your order ships.

Shop Our Best-Sellers

  • Adds 4 cups of protection

    Because Booster Pads

    Add Because Booster Pads to any incontinence underwear and increase absorbency by 4 cups!

  • Because Market Sensitive Overnight Underwear

    Because Sensitive Overnight Underwear for Women

    Our brand new Sensitive Overnight Underwear for Women is specifically designed for the most delicate of skin.

  • A hand holding barrier cream

    Because Barrier Skin Cream

    Because Barrier Skin Cream protects the skin from irritation from chafing, urine, and sweat so you can stay comfortable all day and night.

  • A man holds Because Market Premium Guards.

    Because Men's Guards

    Because Men's Guards are designed to perfectly fit the male body so you remain leak free without extra bulk.

  • Because Market Pads come in three absorbency's.

    Because Premium Pads for Women (Overnight)

    Because Premium Pads for overnight use are super absorbent and made for leak free protection all through the night.

Four older adults stand smiling together on a solid blue background.

Get a Starter Pack for Just $2.99

50% of leaks are caused by incorrect fit. Let’s fix that.

Reviews from people like you

4.5 out of 5 stars 142 total reviews
Popular topics
Show more
K J. 🇺🇸
Verified Buyer
Beats every other brand
These in black look and feel like wearing normal cloth underwear. I really appreciate that. Thank you so much for bringing them back. I pay for these even tho I could get another brand free through my medical insurance plan because yours are so much more...
Published date
10/03/24
Was this review helpful?
0
0
Carolyn T. 🇺🇸
Verified Buyer
Willow
Would like to understand better the transition from Willow to Because.
Published date
09/29/24
Was this review helpful?
0
0
Linda M. 🇺🇸
Verified Buyer
Willow
The Willow product is the best there is!
Published date
09/25/24
Was this review helpful?
0
0
Robin S. 🇺🇸
Verified Buyer
Willow
Quality and price. Most of all convivence.
Published date
09/16/24
Was this review helpful?
0
0
Gerrye F. 🇺🇸
Verified Buyer
QUALITY AND MATERIAL ARE GREAT!
THE FIT IS PERFECT! THE 1ST SET I PURCHASED, THE L WERE QUITE A BIT SMALL, BUT STILL WAS ABLE TO USE. ONE GREAT THING I LOVE ABOUT THEM ALL, IS IF I WEAR A PAIR FOR A FEW DAYS AND HAVE NO ACCIDENTS, I CAN CAREFULLY PEAL THE PAD OUT AND I NOW HAVE A NEW...
Published date
09/15/24
Was this review helpful?
0
0