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The Flow: Senior Living & Care Blog

Practical, judgement-free guidance on aging well, caregiving, and living comfortably — from the team at Because.

Female caregiver

December 28, 2022

11 Tips to Help Reduce the Stress of Caregiving for a Person with Urinary Incontinence

Incontinence can be a challenging issue even for the most seasoned of caregivers. Read Shelley's 11 tips for caregiving for a loved one with...

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Wrapped pads with blue background

December 22, 2022

What are Incontinence Pads + How Do They Work?

What are incontinence pads and how do you know which one is right for you? Here's what to know about how incontinence pads work...

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Morning workout. Senior adult couple stretching in the park

December 14, 2022

10 Gentle Hip Stretches for Seniors

Is hip flexor pain and tightness becoming an issue as you age? Take back your flexibility and reduce hip pain with these gentle hip...

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Senior couple doing sport and physical exercises outdoor. Active senior man and elderly woman doing workout at park. Aged couple doing their stretches in the park.

December 14, 2022

10 Easy Posture Exercises for Seniors

Our bodies are constantly changing and growing, but it’s normal to experience changes in height and posture with age. 

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Older adults dancing happily in a dance studio

December 9, 2022

10 Benefits of Dance Exercise for Seniors + How to Start

Dancing has been a form of expression, art, culture, and rituals for thousands of years — but did you know that dancing also promotes...

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Older woman sitting with a physical therapist ready to do some knee exercises with a purple band

December 5, 2022

The Best Exercises for Seniors with Bad Knees

An estimated 70% of people aged 50 to 80 suffer from occasional joint pain. If you experience knee pain, you know how it can lead to...

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Woman smiling in front of a shelf full of diaper products

November 17, 2022

Because Market Gives Back: Our Partnership with the National Diaper Bank Network

At Because Market, our story begins with helping older adults live fuller, happier lives. Learn about our partnership with the National Diaper Bank Network...

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Botox shot

November 16, 2022

Incontinence Botox: Your Guide to Botox for Urinary Incontinence

Considering Botox for urinary incontinence? Here's what to know about incontinence Botox and how it works.

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Older woman with her doctor looking at a clipboard

November 16, 2022

Can You Get Incontinence Pads on Prescription?

Can you get incontinence pads on prescription? Here's what you need to know about getting incontinence products covered by insurance + FSA/HSA eligibility.

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Festive cocktails and garnishes on a table

November 16, 2022

How Are Alcohol and Incontinence Connected?

Are alcohol and incontinence related? Learn how alcohol affects the bladder and bowel + why alcohol incontinence is more common than you might think.

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Two women chatting in a cafe while smiling

October 25, 2022

10 Ways to Prevent UTIs in Older Adults

If you’ve had a UTI before, you’re more likely to have one again. Here are the best ways to prevent UTI and promote urinary...

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Swipe of adult barrier cream on a blue background

October 17, 2022

Barrier Creams: What to Look for and How to Use Them

The right barrier cream can soothe irritation associated with incontinence and lower the likelihood of its return. With so many to choose from, you...

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