Because We Care

Around 33 million adults in the U.S. have an overactive bladder. An estimated 30% of men and 40% of women have the condition. If you’re one of them, you know how the urinary problems associated with overacti...

We started Because to help our family members and thousands of people like them get the products they needed in an affordable, discreet way. We love to see how our products can unlock important life moments ...

At Because, we believe in designing products that help our customers live each day to the fullest. Our team is passionate about the products we make, and we’re excited to share some of our staff’s favorite p...

After you use the bathroom, you want to feel fresh and clean. Unfortunately, toilet paper doesn’t always get the job done — and for some, using plain paper products is difficult to do. Flushable wipes solve ...

Incontinence is a common problem among older adults. As many as 50% of all adult women and up to 75% of women over the age of 65 deal with urinary incontinence, and 11 to 34% of all men have problems with bl...

Urinary incontinence (UI) is a medical condition that causes involuntary loss of urine, and one of the most common forms of UI is stress-related urinary incontinence. Doctors often recommend lifestyle change...