The Flow: Senior Living & Care Blog

Meet the "O.G." of Pickleball who has so many medals and awards she can't keep track: Joyce Jones

We sat down w/ Joyce Jones to discuss playing pickleball w/ the founder, Joel Prichard, her lifelong rivalry w/ her late husband, & what she thinks about the current pickleball craze.

Meet 82-Year-Old Boston Marathoner And Gold Medalist Ellen Demsky

We sat down with Ellen Demsky, a marathoner with over 50 marathons under her belt including runs at the Boston Marathon, LA Half Marathon, and a marathon on Antarctica to...

Wheels to Medals: Meet MS Survivor and Gold Medalist Eleanor Pendergraft

We sat down with Eleanor Pendergraft to discuss living with MS (multiple sclerosis), advice for others looking to get active, and what keeps her chasing that finish line.

Meet 91-Year-Old, Three-Sport Athlete Dot Rheinhardt

We sat down w/ Dot Rheinhardt, two-time NSGA gold medalist & the first ever gold medalist in her division on trying new sports, keeping healthy, & her proudest moments.

Meet Two-Time Shuffleboard Gold Medalist Beth Wheeler

We sat down w/ Beth Wheeler, 2-time gold medalist & veteran organizer of the Maryland Senior Athletic Games, to talk about staying active, tips on trying new sports, & the NSGA community.

Meet Lifelong Basketball Phenom Angela Swift

We sat down w/ Angela Swift, basketball & track & field athlete, to talk about preparing for the games, her home team, & advice for others who are looking to get...

Staying Safe from Scammers: How to Protect Yourself

Staying safe from online scammers. Tips and advice for seniors to avoid falling victim to digital scams and protecting them from fraud.

Cities with the most singles 65 and over

The number of Americans age 65+ is expected to exceed 80 million by 2040, according to the Administration for Community Living. Check out this article if you're looking for a...

10 Walkable Cities Popular with Seniors

Because Market ranked 10 cities for their walkability and populations aged 65 and older, citing data from Walkscore and the Census Bureau.

Because Life's an Adventure: Sally's Favorites

At Because, we believe in designing products that help our customers live each day to the fullest. Our team is passionate about the products we make, and we’re excited to...

Why Caregiving Is Important for the Elderly

Why do the elderly need caregivers? Learn why caregiving is important + how hiring a caregiver can benefit seniors and their loved ones.

11 Tips to Help Reduce the Stress of Caregiving for a Person with Urinary Incontinence

Incontinence can be a challenging issue even for the most seasoned of caregivers. Read Shelley's 11 tips for caregiving for a loved one with bladder leaks.

Because Market Gives Back: Our Partnership with the National Diaper Bank Network

At Because Market, our story begins with helping older adults live fuller, happier lives. Learn about our partnership with the National Diaper Bank Network and how you can help.